Marketing professor Nick Didow’s expertise includes consumer behavior, marketing strategy, product management, product scares and sports marketing.

Much of his work is in the areas of the philosophy of science in marketing and methods of research inquiry. His interests include new perspectives on knowledge and causal relationships in marketing phenomena, data collection methods, such as focus group dynamics and issues in field observation studies, and methods of statistical analysis.

Dr. Didow helped design and teaches “Economics, Ethics and Issues in the Global Economy,” a widely acclaimed, multidisciplinary course. He also has taught a seminar examining American immigration policy and immigration effects.

He has been a consultant to such corporations as BAHN, CONXUS, Mtel, North Carolina Alternative Energy Corporation, EPRI and The Eastern Group.

Dr. Didow has a long record of public service, including three terms as an elected member of the Chapel Hill-Carrboro City Schools’ Board of Education. He participated in UNC task forces addressing labor code and licensing issues. He was asked to start UNC’s Carolina Center for Public Service in 1999, and led the University’s efforts to assist with Hurricane Floyd recovery efforts in 1999-2001. In 2004-05 he helped to establish the Chapel Hill Downtown Economic Development Corporation to support progressive and sustainable economic growth. Through the Food Bank of North Carolina, he works with some 900 community leaders in eastern North Carolina to improve the quality of life in their communities.

He received his PhD from Northwestern University and his MBA and BSBA from UNC-Chapel Hill.