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Stories

Please explore Heart of Waraba’s catalogue of entrepreneurial stories below.

Bama Bay Oyster Farm, located on the coast of Alabama, is Alabama’s first and only woman-owned and led sustainable marine farm producing oysters. Jackie Wilson’s career in oyster farming began when she was younger, and it started as a sustenance operation. However, she realized “I could make some money from this”. She developed an understanding of the profit margin that can be made with oysters, and how profitable oysters can become when produced on a large scale.

Having grown up in Marblehead, Massachusetts, Chris Buchanan is familiar with the fishing industry. He remembers the little harbor down his street filled with boats and activity, a holdout for commercial fishing. Chris says now there are maybe 4 boats left, all manned by older generations not able to carry on the livelihood of the town forever. He mourns the vibrant culture of his childhood that is now diminishing. But just as he is familiar with the plight of his town’s fishermen, he is also aware of the interwovenness of fishing and marine life. After hearing a story about right whales entangled in vertical fishing lines, Chris had a thought. Numerous industries operate at the expense of the environment, yet they all have sustainable alternatives that allow consumers a choice–free-range eggs, for example. Why can’t there be a choice for commercial fishing as well? And thus, Lineless Lobster was born.

Tiago Gomes plays the role of a psychologist, a diplomat, a scientist  and an investor, but most of all he is a climate activist. He believes in collective action for the good of our planet, especially as he can see the effects of deforestation and climate change so clearly in his native Brazil. However, not everyone thinks the way he does. Most companies need motivation, namely money, to consider the environment in their business model. So, when Gomes talked with Fabio Alperowitch, the founder of asset firm Fama Re.Capital, who was designing the concept of a fund that invested in the largest emitters to nudge them along the path to decarbonization, Gomes was all in. Gomes joined the firm and helped launch the Latam Climate Turnaround Fund.

Every entrepreneur’s journey starts somewhere; Alex Piaski’s began at the dining room table with his family in Philadelphia, Pennsylvania, in the United States.  For the Piaski household, food wasn’t just about feeding everyone; food was about making sure his family members were more than just roommates. Every day, no matter the circumstances, Alex Piaski’s parents made family dinner a priority. If someone had practice after school, or a club meeting that ran too late, it didn’t matter; dinner would be rescheduled for later so that everyone could make it.

In life, most of us are on a journey to unveil what our true purpose is. Sometimes we envision the path as linear, but as we go through life, we embark on windy turns and unforeseen roads. In the end, most will find that the answer to all our questions was always right in front of them. This was the case for Pankaj Agarwal. After spending close to 20 years in the corporate world, Pankaj could tell that his destiny wasn’t quite fulfilled. He knew he served a deeper purpose, one that gave back to the community that raised him: India.

What could our world look like if everyone were provided the opportunity to learn about their local ecosystem and get to participate in research, knowing that their contributions would lend to a thriving planet? Here’s what it’s like for one entrepreneur who is fully immersed in the work, experiencing a healing ecosystem at the heart while inviting others on her journey.

T. Scott Case is no stranger to entrepreneurship. He started his entrepreneurship journey by mowing neighbors’ lawns at age 12. After his second startup, he became Founding Chief Technology Officer at Priceline, a company that hit over a billion dollars in sales in just two years. Now, he’s applying his entrepreneurship expertise and desire to help the world to solve the greatest challenge of our time: climate change.

Opportunity is brewing.  Four hundred billion cups of coffee are consumed worldwide each year.  In the United States alone, people consume 450 million cups of coffee each day.  That’s a lot of coffee!  In fact, coffee is the most popular addiction with over a billion people worldwide consuming at least one cup daily.

        Local, handmade goods have risen in popularity in recent years amidst the COVID-19 pandemic and growing concerns about climate change. Thanks to the internet, handmade goods are becoming more widely available on platforms like Etsy, and now, Rural Handmade.

01/08/2023

Meaningful Media 

Do you ever catch yourself binge-watching a TV show, wanting to snuggle in bed and watch movies on a mindless day off?  Entertainment is valued in our society because it evokes imagination and allows us to decompress from the daily grind. However, Ethereal Films is flipping the script on the way we pass time, providing enriching documentaries to help people understand pertinent environmental problems. Ethereal Films’ founder, Elijah Yetter-Bowman, tries to identify critical stories that connect the dots between environmental factors and disease, with the intention that the showcased information will inspire change.

Many of us know the feeling of leaving a business conference with our pockets filled with business cards and promotional items from A-Z, knowing deep down we will never actually use them. In the business world, corporate swag often lacks unique character or usefulness, and so is rarely used.

Michael Stausholm has an antidote for drab, wasteful office items. Stausholm is the CEO of Sprout, the world’s first and only producer of a pencil you can plant.

It takes a special person to find the silver linings amidst the dark clouds of Covid-19. For Janneke Geven of the Netherlands, the pandemic created the space and time to cultivate an incredible vision for a sustainable yoga and fitness brand.  If not for Covid-19, Janneke, a down to earth entrepreneur, would have never launched her company, Terra Active.